The Secrets of Advertising Agency New Business Pitch for Government Creative and Media Accounts

We have all probably thought of doing it but I never did until recently. I made a Freedom of Information Request to look at the pitch documents submitted by advertising…

Four Things Agencies Should Know about the Diageo Way of Brand Building (DWBB)

DWBB. Love it or hate it? I’m occasionally asked to speak to agency teams about DWBB. In my experience there is little love for it agency land. Here are the four…