Ciaran O’Loan

Strategic Brand Planner
About Me

PITCH WINNING STRATEGY | FRESH PERSPECTIVE ON EXISTING BRIEF

A senior Strategic Brand Planner with track record of creating successful campaigns for agencies and clients. Works with leading brands at top advertising, design and digital agencies to:

  • Create pitch winning strategy

  • Bring new energy to existing client projects

Approach to Strategy

Creative and critical thinking techniques within structured, planning processes which draw on experience of the following systems:

  • Diageo Way of Brand Building

  • Proctor and Gamble Way

  • La Holistic

  • Brand Belief System

  • Cadburys Model

Dublin based, and have worked in London and Paris on pan European accounts.

Wide experience in brand marketing, innovation, digital strategy, strategic brand planning, research, insight generation, idea development, creative development, design thinking, service design, digital and channel planning, effectiveness tracking, collaborative, work processes, marketing strategy, brand plans, communication, NPD, product and packaging development.

PREVIOUS PROJECTS

Completed over 150 assignments for brands such as:

Airtricity

AIB Bank

Aviva

Budweiser

Cadburys

Coca-Cola

Cork Dry Gin

Diageo

Digicel

Full Tilt

G Star

Goodfella’s

Guinness

Liberty Insurance

Meteor

Miller

Nestle

Power NI

Proctor and Gamble

VHI

Vodafone

 

Get in touch

I’d love to hear about your project.

Send me a message or call me on 01 2079119


    01 2079119

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