The Secrets of Advertising Agency New Business Pitch for Government Creative and Media Accounts

We have all probably thought of doing it but I never did until recently. I made a Freedom of Information Request to look at the pitch documents submitted by advertising…

A Formula for Clarity and Simplicity in Pitching Strategy to Clients (and to Everyone Else)

It takes a lot of discipline to create a clear, simple and concise strategy that is easy to sell to clients, accounts directors and creatives. Sometimes structured strategy approaches (like…

Offbeat Ideas Used by Global Agencies to Create Chemistry in New Business Pitches

It can always feel unfair after weeks of hard work for a pitch to come down to the ‘feeling in the room’ between the agency and the client. But often…

Six Tips to do an Advertising Agency New Business Pitch like Steve Jobs

A lot has been written about Steve Jobs presentation style and techniques so I’ve tried to condense the reading I’ve done into the six bite-sized tip’s I think are relevant…

Poor Budweiser could be next Trump tweet!

Trumpled. First it was New Balance, then Boeing, then LL Bean and now poor old Budweiser. As we all know, they are competing with micro-brew brands, which trade on ‘authenticity’,…